← All work · Sabar Airlines
A swan that flies with trust.
We created Sabar Airlines' brand identity and guideline, from the swan logo to the tail fin, crew uniforms, merchandise and campaigns.
Sabar Airlines is a Kenyan-based carrier flying between Nairobi and Mogadishu every Sunday and Monday. As a small, specialised regional operator, it needed a brand that looked calm, dependable and distinct from the big carriers around it, one that tells passengers, at a glance, that they're in safe hands.
- Client
- Sabar Airlines
- Route
- Nairobi (NBO) ⇄ Mogadishu (MGQ)
- Schedule
- Sundays & Mondays
- What we did
- Branding & brand guideline
Chapter 1
The swan
The swan's neck curves into an "S" for Sabar, and its wing sweeps back in feathered strokes like an aircraft in flight. Graceful, steady and calm on the water, exactly how a passenger should feel in the air. The wordmark pairs a deep navy "Sabar" with a sky-blue "Airlines" and the promise "Fly with trust".
The guideline protects the mark with a 3x clear-space area on every side, so it always has room to breathe.
Chapter 2
From tail fin to headrest
The swan wraps the full height of the tail on a clean white fuselage, so the aircraft is recognisable from the apron. Inside the cabin, the full lockup carries through to every headrest cover.
Chapter 3
Uniforms, stationery & merchandise
Crew wear navy with a white swan on the chest and a gold swan pin on the hat. A geometric pattern drawn from the swan's feathers runs down notebooks and polos, and the bottles turn the tagline into something passengers and staff carry every day.
Chapter 4
Campaigns
Clouds, sky and the swan carry every campaign: “Fly to Mogadishu with our weekly flight schedule”, “Bon voyage!” and the airport billboard line “Beyond is our limit”.
Building a brand that needs to earn trust?
We'll design the identity and the rules that carry it everywhere.