← All work · Chef on the Go
Home cooking, made easy for busy lives.
We designed and built chefonthego.ke — an online shop for a Nairobi kitchen that marinates and prepares meals so families can eat well without the hours of prep.
Chef on the Go was born from a simple idea: making wholesome home cooking easier for busy lives. Like many households, the founders wanted to cook nourishing, flavourful meals but rarely had the time. So they turned to what they know best — their own trusted recipes. Our job was to turn that kitchen into a shop that feels as warm and easy as the food.
- Client
- Chef on the Go
- Industry
- Food & prepared meals
- What we did
- Website design & build, online shop
- Live site
- chefonthego.ke ↗
The idea
From their kitchen to yours, with care.
“Each meal is carefully prepared and marinated using ingredients and flavours we love at home — paired with fresh salads and sauces, so you can enjoy a delicious, balanced meal without the time-consuming preparation.”
That promise shaped the whole site. It had to feel homely rather than corporate, show the food clearly, and make the ordering steps impossible to miss — especially that meals are prepared fresh and ordered two days ahead.
How it works
Simply cook, add a starch, and enjoy.
We built the customer journey around the brand's own three-step promise, so a first-time visitor understands the service in seconds.
- Order aheadBrowse the menu, add to cart, and place the order by phone or WhatsApp — two days in advance, so every meal is prepared fresh.
- Cook at homeMeals arrive marinated and ready for the pan or oven, with fresh salads and sauces on the side.
- Add a starch & enjoyPair it with rice, potatoes or bread of your choice — a balanced home-cooked meal without the prep.
Chapter 1
A shop that's easy to browse
The homepage leads straight into the menu, then featured and most-popular items, so returning customers can reorder favourites quickly and new ones can see what everyone else loves.
- Clear navigationHome, About and Marinated Meals, with search, cart and customer login always to hand.
- Honest product pagesEach item shows its size, price, what to pair it with, and dietary labels such as dairy-free and gluten-free, plus allergen notes.
- Ordering built inAdd-to-cart, customer accounts and a direct WhatsApp line for orders and deliveries.
- Newsletter sign-upA simple way to keep customers coming back for new dishes.
The hero
“You bring the heat. We bring the flavour.”
The homepage opens on a warm charcoal banner with the brand's golden yellow headline, bowls of marinated beef, chilli sauce and herbs, and one clear call to action — Shop Now. A floating WhatsApp button stays in view on every page, because that's how most customers like to order.
Chapter 2
Four ways into the menu
We organised the range into four simple categories, so customers can build a full meal — a marinated main, a salad, a sauce — in a few taps.
- Marinated MealsSteaks, chicken and pork in the family's own marinades, ready to cook.
- SaladsFattoush, mixed bean and classic creamy coleslaw.
- Sides & SaucesHummus, tzatziki, hot chilli and lemon garlic butter.
- Fully Prepared SpecialsReady-made favourites like slow-cooked pulled pork.
Chapter 3
On the menu
A taste of the products live on the site, each with its own page, price and pairing suggestions.
Want to sell online?
We'll design and build a shop that makes your product easy to find, easy to love and easy to order.